No. Read My Mind Ltd is an independent boutique mentalism store run by professional mentalist Looch. The focus is on original ideas, practical real-world performance systems and carefully developed mentalism products rather than mass-produced magic tricks.

All products are available exclusively through  Read My Mind Ltd and are not supplied through larger magic retailers or dealer networks. This direct-to-performer approach allows every release to remain personal, carefully managed and closely connected to the mentalism community it was designed for.

Every product begins as an idea, principle or routine developed for use within Looch’s own professional performances. Ideas are then refined and brought to life through collaboration with a close network of professional designers, printers, engineers and specialist manufacturers, with a strong focus on supporting local companies wherever possible.

Nothing is mass-produced. Releases are typically created in smaller batches to help preserve the integrity, originality and long-term value of the ideas for fellow mentalists and performers.

Yes. Every product released through Read My Mind Ltd is designed specifically for professional real-world performance. As a full-time professional mentalist, Looch creates and develops material for use within his own performances first and foremost.

Products are not created simply to sell tricks. They are created to solve performance problems, strengthen routines and provide practical tools that can be used in front of genuine audiences. In order to make this possible, small production runs are then offered to the wider mentalism community.

Read My Mind Ltd features a wide range of modern mentalism products and performance systems across multiple styles of performance.

This includes close-up and walk-around mentalism used within corporate environments, larger parlour and stage material suitable for after-dinner shows and live theatre settings, as well as psychological entertainment systems, audience participation routines, book tests, psychometry-style presentations and destination divination effects.

The company also focuses heavily on teaching the principles, structure and psychology of mentalism through its online mentalism platform, My Mind Rocks. 

Not at all. While the material is designed primarily for professional mentalists and performers, the methods themselves are intentionally built around simplicity, practicality and direct audience engagement rather than complicated handling or cumbersome processes.

Everything released through Read My Mind Ltd is designed around the same “Simple & Direct” philosophy that helped establish Looch’s reputation within the mentalism world, originating from his 2006 publication S.A.D Mentalism (Simple And Direct Mentalism).

The aim is always to create strong audience experiences using practical methods that performers genuinely enjoy using in real-world conditions.

Many products are intentionally released in smaller production batches to help preserve the integrity and exclusivity of the ideas within the mentalism community.

The goal has never been mass production. Read My Mind Ltd would rather place a carefully developed performance system into the hands of a smaller number of performers who will genuinely use and develop the material within their acts, rather than produce large quantities that simply end up sitting unused on shelves.

This smaller-scale approach also allows for greater quality control, closer creator involvement and more thoughtful product development overall.